With Google’s search algorithm becoming smarter than it has ever been, black hat SEO has been becoming way less effective and risky than it once used to be.
And this is the reason there’s a huge shift from black hat SEO to white hat SEO in the SEO community. However, white hat SEO can be hard, and the opportunities don’t come by easily.
But if you’re reading this, you will probably be able to discover quite a few soon as we teach you SEO tactics on how to use some advanced search operators to find white hat link building opportunities.
Researching Your Competitor’s Backlink Profile
Researching and analyzing your competitor’s backlink profile is a pretty easy way to discover some decent link building opportunities right off the bat.
To do so, you simply need to put link:xyz.com -xyz.com into Google and hit the Search button. Of course, you need to replace the xyz.com here with the URL of your competitor’s site.
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Guest Post Opportunities
Guest posting is one of the most popular white hat link building techniques. It can help you find high-quality blogs and websites in your niche that accept guest post, which is basically allowing you to write an article and post to their site with a link back to your site.
Here’s how to find guest post opportunities in your niche.
- Keyword “guest blog”
- Keyword “guest blogging”
- Keyword “write for us”
And more than the infographic has listed under the guest post section. You can also replace the keyword with your competitor’s name to find the guest posts they have managed to get, which you may be able to replicate and get links from as well.
Resource Link Building
There are old, very high-quality websites in many niches that build a list of sites in their niche that will be very helpful for their users or the audience in that particular niche. These are very high-quality backlinks but are not easy to get.
The most important requirement is top-notch quality, well-researched content, and being able to put in the effort to reach out to hundreds of such sites in the niche.
If you’re willing to do that, you can find them using the following search operators:
Keyword “top resources” / ”top 10 resources”
Then use the same search operator by replacing the “resources” with “sites,” “websites,” “articles,” and more as you can find in the infographic.
Donation Link Building
It’s a pretty unique way of building white hat links and is also a great technique to land some super high-quality links.
Some non-profit organizations that accept donation are also willing to put the donor’s details – including their site’s URL – on their donor’s page. These links are often very powerful if you get them from well-established non-profit organizations.
You can find such sites by searching for these specific terms in Google:
Keyword site:.org (US)
Keyword site: org as well as site:.org.uk (UK)
And so on for different countries, using the same technique by changing the domain extension in your search query.